AI Insights · Timothy · January 2023
Top 5 Virtual Fitness Programs in Finland Q4 2022
Discover the performance trends for the top 5 virtual fitness programs in Finland during Q4 2022, including weekly downloads, revenue, and active users.
The fourth quarter of 2022 saw some interesting trends in the performance of the top 5 virtual fitness programs in Finland. Here's a detailed look at the weekly downloads, revenue, and active user trends for these apps.
Strava: Run, Bike, Hike experienced fluctuations in weekly revenue, peaking at around $5.7K at the end of September and then dropping to approximately $2.4K by mid-December before climbing back to $4.1K in the last week of December. Weekly downloads varied, with a low of 305 in late October and a high of 547 in mid-October. Active users saw a decline from 10K in late September to 7.6K in mid-December but rebounded to 9.7K by the end of the year.
Geocaching® showed a downward trend in weekly revenue, starting at $4.5K in late September and dropping to around $1.7K by early December before a slight increase to $2.8K in the final week of December. Downloads followed a similar pattern, starting at 891 in late September and decreasing to 180 by mid-December. Active users also saw a decline from 2.6K to 1.5K over the quarter, with a minor recovery to 1.6K by the end of December.
Fitbit: Health & Fitness maintained relatively stable revenue, fluctuating between $1.3K and $1.9K throughout the quarter. Downloads were steady, with a notable spike to 853 in mid-December and then settling at 638 by the end of the month. Active users remained stable, ranging from 8.4K to 9.5K, showing slight increases and decreases throughout the quarter.
Sweat: Fitness App For Women saw a varied revenue trend, starting at $1.5K in late September, peaking at $2.1K in late November, and ending the quarter with $2.1K in the last week of December. Downloads remained low, fluctuating between 6 and 32 throughout the quarter. Active users were consistent, ranging from 118 to 184.
Zwift: Ride and Run showed a steady increase in revenue, starting at $986 in late September and reaching $1.5K by the end of November, maintaining around $1.2K to $1.3K through December. Downloads were stable, with a slight uptick in late December to 94. Active users increased from 306 in late September to 453 by the end of December, indicating growing engagement.
These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.
